Website Content vs Blog Content – What You Need to Know

When it comes to your medical marketing website, the look and design is only one part of what will make it successful. Although the text and content that appear throughout your site’s pages may be an afterthought, they play a key role in how Google ranks your site. As doctors, dentists, and medical practitioners looking to strengthen your online presence, you may have two different birds in your ear one telling you to focus on your site content, and the other trying to shift your focus to your blog. Is one more important than the other? And what really are the differences between the two? At Crystal Clear, our digital marketing strategies are based on years of analytics and research, and we can tell you with confidence that you will always need both blogs and content, but for different reasons. Content is King We have a saying at Crystal Clear that content is king, and that remains true. When deliberating about what kind of content you want to feature on your site, here are a few po


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